Hej! I’m Casey and I’m an experienced copywriter / editor / marketing strategist / brand manager. My background is in journalism and I specialize in storytelling, brand personality, and brand voice. I also happen to be attempting to learn Swedish. (Hablo un poquito de Español et un peu de Français, aussi.)

I studied journalism and art history at Rutgers University and then went on to earn a master’s degree in magazine writing from New York University. I’ve written and edited all kinds of stuff, from CPG packaging copy and social media posts to in-depth features and actual books. I started out as a beauty intern with Seventeen magazine (and Sephora is still one of my happy places), but I have spent the majority of my journalism career in the action sports and outdoor industries. I transitioned into marketing, communications, and branding after landing a job that allowed me to ski every. single. day. Luckily, that coincided with the rise of storytelling in marketing, so I’ve never stopped doing what I love most. Full transparency — I also believe that there are few things more satisfying than writing great brand copy and then seeing it in the wild.

On a more personal note, I spend my precious free time hiking, skiing, climbing, gardening, and just generally outside. I’m afraid of heights but can’t resist a lofty vantage point. I’m an ardent lover of words who enjoys discovering typos almost as much as discovering new places. I’ve been fortunate enough to live and travel all over the world, but to me, New Jersey and Maine will always be home. These days, I live in the PNW with my family and our old Land Rovers. And, I love hearing people’s stories — everybody’s got one, after all.

Please use the contact form to reach out about copywriting projects or other creative collaborations.