Hej! I’m Casey and I’m an experienced copywriter / editor / marketing strategist / brand manager. My background is in journalism and I specialize in storytelling, brand personality, and brand voice. I also happen to be attempting to learn Swedish. (Hablo un poquito de Español et un peu de Français, aussi.)

I studied journalism and art history at Rutgers University and then went on to earn a master’s degree in magazine writing from New York University. I’ve written and edited all kinds of stuff, from CPG packaging copy and social media posts to in-depth features and actual books. I started out as a beauty intern with Seventeen magazine (and Sephora is still one of my happy places), but I have spent the majority of my journalism career in the action sports and outdoor industries. I transitioned into marketing, communications, and branding after landing a job that allowed me to ski every. single. day. Luckily, that coincided with the rise of storytelling in marketing, so I’ve never stopped doing what I love most. Full transparency — I also believe that there are few things more satisfying than writing great brand copy and then seeing it in the wild.

On a more personal note, I spend my precious free time hiking, skiing, climbing, gardening, and just generally outside. I’m afraid of heights but can’t resist a lofty vantage point. I’m an ardent lover of words who enjoys discovering typos almost as much as discovering new places. And, I love hearing people’s stories — everybody’s got one, after all.